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There are a couple of things that need to be said about the industry I work in. As an Internet marketing consultant, I have a responsibility to be open and honest about my profession and what I do so that everyone knows.

I want to use this article to point out some of the negative stuff that takes place in this industry so that people don’t fall into the same traps as others unfortunately have in the past. There may be things that many consultants will not happy to hear, but these things have to be said.

Firstly, if I were to make a rough estimate, I’d say that 95% of the internet marketing consultants out there have either never used what they preach or they used it with little or no success whatsoever. That means that most consultants are simply talking and not walking the talk, which is discouraging and misleading for those people who have to deal with them.

That leaves about 5% of people who are genuine consultants who have used what they preach to generate online results for themselves. A good indicator of this is to do a search for “internet marketing consultant” on Google and see which ones pop up on page 1. If one were to think logically, then as an Internet marketing consultant, you should be attracting clients through the Internet.

If they are not ranking highly for such a keyphrase, then they should possess a website which demonstrates what they have achieved online. If they are not open about showing their own websites, then chances are that they’ve never achieved anything decent online, let alone made a dollar.

Another thing, there exists a big difference in the level of Internet marketing knowledge between consultants working in the industry. I have encountered people who still preach the same things they were preaching 10 or 5 years ago. The fact of the matter is that the world of Internet marketing is constantly changing and you have to keep up to date to stay in the game and to continue getting results online.

Because of this, it would be a wise thing to see a couple of consultants first before diving in. You are certain to find variations between them. If you do this, you will find someone who is up to date with the latest internet marketing techniques and who can give you value for money.

Next time you need an Internet marketing consultant, please choose one who has achieved online results for themselves as well as portrays an advanced level of Internet marketing knowledge.

Martin Sejas is a leading Internet marketing strategy consultant for those seeking to establish an online presence and/or dramatically improve their online presence today. Register for a free consultation. http://www.internetmarketingadvice.com.au/

Article Source: ArticleSpan

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